Experiential Marketing Hire
Experiential marketing is about getting people to stop, take part, and remember your brand for the right reasons. Awesome Hire supplies interactive games and branded activations for campaigns across the UK, including product launches, pop-ups, retail promotions, roadshows, exhibitions and PR events.
We focus on practical activations that are easy to run, quick to understand, and built for high footfall. Whether you need a small interactive feature for a 3m stand or a headline attraction for a public space, we can advise on the right equipment, footprint, and flow.
Interactive brand activations that create a clear reason to engage
Most experiential campaigns need one of three outcomes: stop people in their tracks, keep them on the stand long enough to talk, or create a simple route into lead capture. The right game depends on your audience and venue, but the best experiential activations share the same qualities: short play cycles, visible participation, and simple rules.
For reaction-led engagement, options like Batak Lite Hire, Batak Pro Game Hire and Strike A Light Game are effective because they work as quick challenges with clear scoring. For compact, counter-friendly interaction, Catch It Reaction Ring and Digital Whack A Mole help keep participation steady without taking over the stand.
Prize mechanics that support data capture
If your activation is built around giveaways, QR sign-ups, badge scans or competition entries, prize mechanics make the value exchange clear. These formats are also easy to staff and run consistently across multiple event dates.
High-impact centrepieces for busy venues
When you need an activation that pulls attention from across a hall or a shopping centre, larger visual units can work well, particularly when paired with clear signage and a simple entry mechanic.
Prize-grab formats such as Cash Grabber and Grab 'A' Grand Cash Cube Hire are commonly used for public promotions and exhibition campaigns. If you want a similar draw with a different mechanic, Ballnado Grabber provides strong visual movement using lightweight balls rather than paper tickets.
Sports and skills activations for fan zones and youth-focused campaigns
For sports brands, community outreach, and campaigns with a younger audience, football and skills games are often the most direct route to participation. They are easy to understand at a glance and work well outdoors as well as in large indoor spaces.
Popular options include Football Target Cage, Inflatable Penalty Shootout, Footdarts, Speed Cage and Panna Cage. For smaller footprints or indoor areas where you want a tidy, controlled setup, Subsoccer 3 Football Game is a good fit.
Social games for pop-ups, hospitality areas and longer dwell time
Not every activation needs a queue. If the goal is to keep people nearby and create a relaxed environment for conversation, social table games can be effective. They suit hospitality areas, brand lounges, and pop-ups where visitors stay for longer.
Options such as Foosball Table and Ping Pong Table Hire work well in these settings, especially when combined with a smaller challenge game for quick participation nearby.
Bespoke branding and campaign fit
Experiential marketing often requires the activation to look like part of the brand, not an add-on. We can advise on what is practical to brand and how to structure the interaction so it supports your campaign goals. Many clients combine a branded mechanic like Custom Spin The Wheel or Custom Branded Crack The Code Safe Cracker with a high-visibility game such as Batak Pro Game Hire or Cash Grabber to balance footfall and lead quality.
Events we support with experiential activations
Awesome Hire supports experiential marketing across a wide range of event types, including exhibitions, retail promotions, shopping centre activations, roadshows, product launches, staff engagement days, PR stunts, community events and fan zones. If you are planning a multi-date campaign, we can recommend a consistent activation approach that can be repeated across venues.
Nationwide delivery and setup
We deliver experiential marketing activations across the UK, including London, Manchester, West Midlands, West Yorkshire, Lancashire, Surrey, and Wales, as well as surrounding areas. Our service includes delivery, setup and collection, with practical advice on layout, visitor flow and space requirements.
Planning an experiential campaign?
If you can share your venue, space size, audience type and goals (footfall, brand awareness, lead capture or prizes), we can suggest a practical shortlist. For compact stands, a strong starting point is Batak Lite Hire plus Plinko Game or Custom Spin The Wheel. For high footfall public spaces, we often recommend a visible centrepiece such as Ballnado Grabber or Cash Grabber, supported by a quick secondary challenge like Catch It Reaction Ring.