Lead Generation & Data Capture Games for Events

Collecting meaningful leads is one of the main reasons brands invest in exhibitions, conferences, and live events. Expo Play specialises in interactive Exhibition Games designed specifically for lead generation and data capture, helping businesses turn footfall into measurable outcomes without relying on hard sells or intrusive tactics.

Why Games Are Effective for Lead Capture

Games create a natural exchange of value. Visitors enjoy taking part, while brands gain permission to collect contact details, preferences, or opt-ins. Compared to clipboards or static sign-up forms, gamified data capture increases participation rates and keeps your stand busy for longer. It also creates a positive association with your brand, which improves follow-up engagement after the event.

Games Built for Lead Generation

We offer a wide selection of interactive games that can be linked directly to data capture, competitions, and prize draws:

• Prize Crane Grabber – a proven favourite for high-volume engagement and prize-led sign-ups.
• Crack the Safe – ideal for competitions where visitors enter details to attempt a digital or physical challenge.
• Photo Mosaic Wall – captures photos and user details while building a branded visual asset in real time.
• Pixel Play – combines digital interaction with branded messaging and optional lead forms.
• Strike a Light 2 Players – perfect for competitive challenges tied to registration or leaderboard entries.

Flexible Data Capture Methods

Our lead generation setups can support multiple capture methods depending on your goals and audience. These include QR code entry, tablet-based forms, badge scanning, competition entries, and opt-in prize draws. We work with you to ensure the process is compliant, straightforward, and aligned with your CRM or post-event follow-up workflow.

Custom Branding That Reinforces Your Message

Using our Custom Branded Games, every element of the experience can reflect your campaign. Logos, colours, calls to action, and messaging can be applied to panels, screens, instructions, and surrounding structures. This ensures participants clearly understand who they are engaging with and why, strengthening brand recall alongside data collection.

Encouraging Quality Leads, Not Just Quantity

Well-designed game mechanics allow you to attract the right audience rather than just the largest crowd. By tailoring prizes, questions, or challenges to your target market, you can filter engagement toward higher-intent visitors, whether that means buyers, decision-makers, students, or industry professionals.

Suitable for All Event Types

Our lead generation games are widely used at exhibitions, conferences, recruitment fairs, product launches, and Corporate Events. They work equally well on small stands, sponsor areas, networking zones, and feature spaces, making them a flexible tool for both B2B and B2C environments.

Professional Delivery and Compliance

Expo Play manages delivery, setup, and breakdown, ensuring minimal disruption to your event schedule. All equipment is maintained to a high standard, PAT tested where required, and supported by public liability insurance. We can also supply risk assessments and method statements on request.

Turning Event Engagement into Measurable ROI

Lead generation does not need to feel transactional. By combining play, competition, and reward, our data capture games help you build genuine connections while gathering information you can use long after the event has ended.

To discuss lead generation and data capture games for your next event, contact us via the Contact page and we’ll recommend solutions tailored to your audience, space, and objectives.